For many years our business carried the slogan 'The Occupational Health Specialist' We used it to highlight our strong product and service specialisation in the occupational health industry.
During our rebrand we took the decision to drop the slogan. Our expanding portfolio of products, across diverse markets, making it increasingly at odds with other aspects of our business; its scope having simply become too narrow.
As our new brand matures and we look toward further evolution, the time is right for the introduction of a strong value proposition that positions Kays as the dominant force in all its markets.
Our statement needs to be bold, aspirational, relevant to multiple markets, applicable to multiple product groups and, above all, uphold the values Kays strives to embody, both now and for the future.
Endless Possibility. A concise, market and product neutral statement which defines Kays’ attitude to product quality, to service delivery and corporate development. It is non-technical, non-jargon and completely aspirational. It is, by definition, the spirit of our brand and we believe it resonates in everything we do as a company.