Sales Manager
We are seeking a dynamic and commercially-driven Sales Manager to lead and develop our sales team, drive revenue growth, and build strong relationships with both new and existing customers.
The successful candidate will be responsible for managing two regional Field Sales Executives (North and South) and two Telephone Account Managers, ensuring high performance and alignment with strategic objectives.
Key responsibilities:
Sales & Business Development:
- Generate new business and identify opportunities to expand the current customer portfolio.
- Drive sales growth by motivating the team to achieve revenue and margin targets.
- Responsible for the acquisition of new customers and the retention and growth of existing accounts.
- Prepare and deliver monthly and annual sales plans and forecasts.
- Produce individual customer account plans, including financial controls, margin analysis, and long-term contracts.
- Implement continuous improvement plans for customer accounts.
- Identify and develop new market opportunities in collaboration with Marketing and Procurement teams.
- Support the growth of the business by identifying opportunities to expand services offered.
Team Leadership & Performance:
- Lead, coach, mentor and manage a team of 4 sales professionals.
- Set, monitor, and measure the revenue and activity targets of the team.
- Conduct regular performance reviews, coaching sessions, and team development plans.
- Support recruitment, induction, onboarding and training of new team members.
Customer Relationship Management:
- Develop strong relationships with key accounts and act as a senior point of contact.
- Attend client meetings to provide high-level support and ensure long-term engagement.
- Represent Kays Medical at industry events, conferences, and networking opportunities.
- Attend all key internal and external meetings to ensure alignment of sales strategy and execution.
Commercial Strategy & Reporting:
- Analyse and report on team and individual sales performance.
- Monitor sales pipeline and CRM activity, ensuring accuracy and accountability.
- Work closely with the Commercial Director to develop sales strategy and go-to-market plans.
- Collaborate with internal departments to ensure seamless delivery of products and services to clients
Qualifications and Experience
Requirements:
- Proven track record in B2B sales, ideally in the medical, healthcare, or consumables sectors.
- Experience managing both field-based and office-based sales teams.
- Strong leadership and coaching skills with the ability to develop high-performing teams.
- Excellent communication, negotiation, and presentation skills.
- Commercially astute with the ability to analyse data, drive margin, and deliver results.
- Comfortable networking, representing the business at events, and driving new market opportunities.
- Highly organised and self-motivated with strong strategic thinking.
Desirable:
- Knowledge of occupational health, compliance, or medical supply markets.
- Familiarity with CRM systems and digital sales reporting tools.
- Previous experience with Business Central
Benefits:
- Competitive base salary with performance-related bonus and commission.
- 23 days holiday + bank holidays with additional days for long service
- Option to buy additional annual leave
- Company sick pay scheme after 1 year of service
- Flexible and remote working opportunities
- Pension scheme and staff benefits.
- A collaborative, ambitious, and supportive working environment with career growth opportunities.